Having a web portal on the internet is not enough for your business. If you want to gain business and increase the value of your company in the online global village, you need to bring traffic to your website. To do this, you need a marketing campaign for the internet that will redirect users to your website more often.
Online marketing campaign includes services like the SEO, SEM, social media marketing, and other campaigns. It also includes affiliating yourselves with more popular sites, like Google, Facebook, and other public sites that support ad campaigns. This also includes sponsoring sites that are visited most often, like e-commerce sites or social media sites.
Marketing yourself online is not much different than marketing off the net. When you create a product or start providing a service, you want people to know about these services and products. You spread awareness about them through commercials, banners, flyers, brochures and other materials. These are your marketing tools and just as they are used in the real world, they are also used online.