Big Data, Big Overload
Yesterday morning I had a Big Data experience when I visited the Louvre Museum in Paris. Within 15 minutes of arriving I was ready to run screaming from the glass pyramid. Why? Because I was overwhelmed. Room after room of artistic works totaling in the hundreds of thousands, each magnificent, was too much. I found it nearly impossible to appreciate a single piece when I was surrounded by so many others. Pick any one of those glorious works and place it before me in a quiet room with good lighting and I would study it for hours. Give me something to read that describes the work—the artist, the medium from which it was created, the historical context—and I would appreciate it for an entire day. Place it among thousands of its brethren and I might fail to see it altogether.
The Incredibly Useful Value of Links Beyond SEO
Links are for life, not just for SEO. That is to say – knowledge and insight into the link profile of a URL, or the ability to manipulate it, can help you influence your world way beyond search.
If you’ve ever managed programmers (or been a programmer yourself) you’ll know how easy it is to get into “programming mode” when you wrestle with a problem and try to build the best thing you can, without regard to the real world marketing problem that you are trying to address. In a similar vein, Marketers tend to think about links as “something that affects SEO”. Here’s 5 practical reasons for marketers analysing links beyond search.
(more…)
Get Optimized & Start Engaging: Essential Social Media Marketing Tips
The social web has opened the door to many opportunities for individuals to share their opinions on everything from the weather to politics to the really cute thing their dog just did. Business social media users however, must take a much more structured approach to sharing information and interacting with their prospects and clients.
A haphazard approach to social media for business rarely works. Why? In order to remain competitive in the online marketplace it’s important to provide potential buyers with valuable information that they will not only absorb, but share with others. What are some practical approaches that can be taken to improve content quality and increase both search and social media visibility? I’ll give you a hint: social media and search engine optimization. Here are a few tips on Social SEO that I hope you find useful: