What is S.E.O.?
SEO is the process of improving the organic ranking of a website with leading search engines. Professional SEO firms like Athan help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for.
Overview of SEO Services
Athan can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables Athan to successfully meet the needs of companies with complex websites in competitive industries.
Athan caters to clients who require an intensive, full-service approach to search engine marketing. As experts in the search engine optimization and marketing industries, the management and employees of Athan have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results.
Initial Review and Analysis: Athan begins all search engine optimization services with a thorough review and analysis of a client’s website to identify potential areas of improvement. This free, initial consultation can help to identify problems with dynamic or duplicate content, Flash and session ID numbers, poor-quality back links and any other factors impacting a site’s ranking.
Competitor Analysis: Athan provides you with a competitive landscape to identify key businesses in your space and which SEO methods will be effective in helping you to gain an advantage.
Website Analysis: Our website analysis is a comprehensive overview of your website that provides a snapshot of how it is viewed by search engines. By performing analysis on the following areas, we can develop a strategy to improve areas of your site and help your search engine rankings.
HTML Code Analysis: We will review your HTML coding to ensure that it is properly formatted to be picked up by search engine spiders.
HTML Structure Analysis: Having a well-organized HTML structure makes your website more attractive to search engines.
Website Design Analysis: We can perform an analysis to see if your website design is utilizing tools which make it less than SEO-friendly.
Content Management System Analysis (if available): We can also analyze content management systems to make sure they comply with SEO best practices.
Keyword Research and Analysis: Using proprietary in-house keyword research tools and several third party tools, Athan will analyze the data to find the most relevant keywords with the most traffic for your website. Our research will also tell us which keywords will help to gain rankings quickly.
Content Writing: Unique, well-written and optimized content is critical to search engine marketing success. Content is what brings your site to the attention of search engine spiders. It also needs to be interesting and useful to hold the attention of human readers and close sales.
Link Development: One of the major variables in attaining a high search engine rank is a website’s popularity, determined by its network of inbound links on relevant and well-established websites. Improved link development is essential for search engine marketing success and a significant part of the expertise that Athan offers. Athan uses several techniques to enhance client link development.