Links are for life, not just for SEO. That is to say – knowledge and insight into the link profile of a URL, or the ability to manipulate it, can help you influence your world way beyond search. If you’ve ever managed programmers (or been a programmer yourself) you’ll know how easy it is to get into “programming mode” when you wrestle with a problem and try to build the best thing you can, without regard to the real world marketing problem that...

The social web has opened the door to many opportunities for individuals to share their opinions on everything from the weather to politics to the really cute thing their dog just did.  Business social media users however, must take a much more structured approach to sharing information and interacting with their prospects and clients. A haphazard approach to social media for business rarely works.  Why?  In order to remain competitive in the...